About us

La Balinera S.A

We are a company dedicated to providing specialized solutions to the Colombian industry. We count more than 70 years of experience in the national market, commercializing products of the highest quality brands in the world.

This experience and knowledge allow us to offer to our customers reliability on the selection, management and application of current technologies.

Our mission

Provide high quality industrial products, services and solutions to contribute to the continuous improvement of our clients’ productive processes, through a qualified team.

Our vision

Being positioned in 2021 as a solution provider in the market where we have presence

Our history

La Balinera was born on February 2, 1950, in the city of Cali, capital of the department of Valle del Cauca, where at that time the main sugar mills of the country were concentrated, Manuelita (1901), Providencia (1926), Riopaila (1928 ), Mayagüez (1937), Castilla (1945), among others, and many factories and multinationals due to the high investment of foreign capital that arrived in the region between 1930 and 1940: Croydon (1937), Cementos del Valle (1939), Cardboard of Colombia (1941), Goodyear (1941), Colgate Palmolive (1941).

Mr. Luis Gilberto Montoya, its founder, found in the needs of bearings and units of the flourishing Valle del Cauca industry, the opportunity to realize his dream of becoming an entrepreneur. With a meager capital, tenacity and the desire to succeed he opened his company in a small store in the center of Cali.

Until 2003, when it included in its portfolio the power transmission line, La Balinera was dedicated to the commercialization of bearings, parts for bearings and units.

Since its inception it has commercialized brands of recognized prestige worldwide and has distinguished itself by the seriousness and compliance in its commercial and business work. Currently, La Balinera is directed by the heirs of Mr. Montoya, who passed away in 2003.

We count with three offices, strategically located; the headquarters in Cali, has the Colombian Southwest as a zone of influence, a branch office in Bogotá, established in 2004 and another branch office in Pereira, since 2018, both in response to the new circumstances of the national market, where the participants have national coverage among their expansion plans.

As of February 2011, with the appointment as authorized distributor of the SKF brand, in addition to the bearing lines and power transmission elements, La Balinera, in line with its strategic objective of strengthening itself as an integral supplier of products, services and solutions, for the Colombian industry, included in its portfolio new lines such as: oil seals and retainers, lubricants, maintenance products, and engineering services; and is investing heavily in the training and qualification of its technical and commercial staff.

Thanks to an enterprising, hardworking and honest man, La Balinera S.A. is born.

The goal was to achieve independence for his family.

Luis Gilberto Montoya, decided with all determination to start his own business.

Its first headquarters was founded in the department of the Valle del Cauca of 1950.